Three Anantara properties featured in hit HBO series White Lotus see 104% rise in web traffic, 180% bump in bookings
White Lotus’ third season, which is set in Thailand and premiered on February 16, has driven a substantial uptick in interest for Anantara Lawana Koh Samui Resort, Anantara Bophut Koh Samui Resort and Anantara Mai Khao Phuket Villas – where much of the series was filmed.
Week-over-week data also shows a 100% increase in search traffic on the Anantara internet booking engine for the three properties compared to those same weeks last year.
While the most significant ‘White Lotus effect’ has been felt at those Anantara properties featured in the series, Minor Hotels reports that web traffic for all its luxury properties in Thailand have witnessed growth in global web traffic, up nearly 40% y-y in February, mostly from key source markets including the UK, US, India, Germany, and France.
“We’re thrilled to see travellers around the world inspired by the stunning settings in The White Lotus. We own and operate more than 30 hotels, resorts and residences in Thailand, and we expect this will not only boost interest in Thailand globally, but also enhance its positioning as an international luxury leisure and wellness destination.
” Dillip Rajakarier, Group CEO of Minor International, parent company of Minor Hotels.
Minor Hotels is also the owner of Four Seasons Resort Koh Samui, another of the principal filming locations for The White Lotus Season 3.
To celebrate the show’s success, Anantara is offering a Lotus Awakening Escape package which includes experiences at the three Anantara resorts featured on The White Lotus and unique lotus-inspired activities that reveal the true heart of Thailand.
