Raffles Hotels & Resorts reveals ‘The Butler Did It’ the newest campaign from the luxury hospitality brand.
The project, which brings together exceptional creative talent, celebrates the brand’s legendary Butler Service and its role in creating an inspiring and unexpected guest experience.
Under the creative direction of Trey Laird, and shot by photographer Dylan Don, the images feature designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu as quintessential Raffles guests while renowned model Tim Easton stars as the Butler.
Rabensteiner also styled the campaign, which conveys a distinctive fashion-forward touch, and is set against the backdrop of Raffles Singapore, the brand’s flagship property known for its Butler Service since its opening in 1887.
“While ‘The Butler Did It’ is often the answer to ‘whodunits’ throughout history, our campaign depicts the Butler as the hero of any occasion, no matter how unconventional. We hope our guests will now join us in saying ‘The Butler Did It’ when experiencing a surprising moment of delight with Raffles,” said Omer Acar, CEO, Raffles Hotels & Resorts.
The campaign will launch globally across print, digital video, digital display, and paid social.
