Accor opens a new Handwritten Collection hotel
Accor is set to open a new Handwritten Collection hotel in the prime location of Lijiang. A celebrated cultural and ecological tourism destination, renowned as a UNESCO World Heritage site, the hotel is located near the ancient town of Shuhe, with a view of the spectacular Jade Dragon Snow Mountains.
Developed in partnership with Beijing Huaxia Brothers Cultural Industry Group Co., Ltd., the hotel aims to offer a unique hospitality experience in a region known for its rich cultural heritage and stunning natural beauty. The hotel is within walking distance of Lijiang’s cultural hubs such as the Lijiang Cultural Center and the Lijiang Grand Theater, and a short drive from Lijiang Railway Station and the Lijiang Sanyi Airport.
“Handwritten Collection is a unique hospitality brand where each hotel offers the bespoke experience of a stylish and inviting home,” said Gary Rosen, CEO, Accor Greater China. “As travelers continue to seek out more experiences with nature and culture, it is important that places such as Lijiang, with its geographical advantages, can offer a diverse range of hospitality options. “
The new four-story Hotel Snow Mountain Lijiang – Handwritten Collection will offer 100 guestrooms, including suites. There are also a rooftop bar and a Chinese restaurant. Additional amenities will include multiple meeting rooms and a fitness center.
Handwritten Collection is now present in over 10 countries, with more than 20 hotels open and an additional 30+ addresses in development.
